Running communications with your customers and staff through your website is not as difficult as it seems. There are many functions you can add to your website to make communication easier. From the use of VoIP systems right through to traditional email forms, being easily contactable through your website will help increase your leads. However, you also have to be careful about how much pressure you put on your server, as it can slow down your website.
Adding VOIP to your Website
Using Voip applications is easy on most websites and is usually implemented as a widget or a button directing the user to your number. The most common application is Skype but there are many other great chat/phone systems out there to take advantage of. Most home users have some form of VoIP on their computer and it is cheaper to have than a standard phone.
You can also use internet based communications systems to completely replace your traditional phone lines. This means you can have state of the art office phone systems without the costs of installing a traditional multi-phone system. You can also add mobile phones that run on VoIP systems to have a mobile version of your office system.
Improving Website Features
Having an emphasis on communication in your website development plan will lead to more people contacting you on your site. The aim of your website should be to either sell products or create sales inquiries. The more leads you can generate from your website the more you will be able to build your customer base and increase sales. Make sure that you have someone checking inquiry email address as well as your social media messages on a regular basis.
Along with easy to find contact form you also have to provide customers with instant answers to common questions. This is usually managed through an FAQ but you can also provide access to your Twitter address so users can post specific questions. Twitter is a great way of streamlining some of your quick inquiries. You can also use your twitter and Facebook status updates on your website in the form of widgets.
Utilising Cloud Computers
Cloud servers can solve a lot of the problems of communicating with your office when you are on the road or at home. Instead of having a traditional swerver you can have everything stored remotely so that you can access important information wherever you or your employees are.
This is really helpful if you have sales staff on the road and they need to show clients specific information or photos. You can simply store them on your company cloud server and access them as needed.
Is Email Still Relevant?
Email has been around for a while and despite there being alternatives it is still the way many of us communicate online. Having your own server for your business website can mean you can create as many specific email addresses as you require e.gJohnSmith@yourbusiness. So while you may be using other systems, email is still the easiest way to stay in touch online and give yourself a permanent address online.
Source: http://www.pridesburg.com/run-business-communications-website/
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